09 May, 2015
It is true that when you have a hammer every problem looks like a nail. I have an impressively broad digital marketing skill set and the strategies I write are multi-channel, precise in audience, measurable, cost effective and they work. However they are based on training and experience that is heavily digitally specialised. Sometimes you have to stop and honesty ask the question: ‘is my approach the best approach’. Sometimes digital need to retreat to a support position and let another discipline take the vanguard.
